Bolivia’s coffee production has historically been very low and has only begun to increase in recent years.
Coffee has been cultivated in Bolivia since the early twentieth century, but has always had fierce competition from the coca, a plant native to this region of South America. Coca has important cultural significance in the Altiplano and, with little processing and up to four harvests a year, is an incredibly easy-to-grow cash crop with an eager international market. For the last 150 years or so, Bolivia has searched for crops that can compete, but the tenacity of the coca leaf—both as a cultural product and as one intensely desired by international consumers—has been difficult compete with. At the turn of the twentieth century, coca made up more than 95 percent of Bolivia’s exported agricultural product; though other crops were produced in great volume, they were exclusively consumed in the local market and were never prepared for export.
Since the 1980s the Bolivian government has been actively disincentivizing the production of coca. There are strict limits around who can produce it commercially, and how much farmers can produce for personal consumption. The implementation of government led “Alternative Development” programs worked with farmers to switch them to alternate crops and away from coca. Coffee was among the crops promoted by these programs, but it was never given the attention it needed to take hold.
The global demand and high prices for coffee in the 1970s inspired many farmers to invest in coffee production, along with the encouragement of governmental programs and support from NGOs like USAID and the UN. Though there was still very little training and information, coffee production finally stuck, and in the early 90’s Bolivia reached its highest volume production to date – around 150,000 60kg bags annually.
Sadly, production fell again after the price crisis of the early 21st century, paired with poor crop management. The Cup of Excellence competitions in country were instrumental in inspiring the current generation of coffee professionals in Bolivia, but it’s departure in 2009 after such a brief tenure was followed by a period of extreme scarcity of coffee; in 2014 Bolivia produced just 30,000 bags nationally – comparable to the output of one big estate in Brazil.
Since then, production has picked back up with a new generation of coffee professionals, and government investment in programs like Taza Presidencial. We are expecting to see a steady increase in production volumes year after year, matched by increasing quality and producers continue to improve processing and storing methods. With the rise of the internet and mass communication, there is – for the first time – access to information that can fuel the search for knowledge of these curious and dedicated young coffee professionals. Bolivia’s coffee future is bright, and we are honored to bring some of these coffees to the US.