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Wholesale and Logistics

Learning resources for specialty coffee professionals and enthusiasts including glossaries, guides, articles, eBooks and more covering different aspects of the specialty coffee supply chain.

Wholesale and Logistics

"Getting into coffee wholesale distribution can feel (like a) confusing and exhausting process. In this article, you’ll get insights and tips from two knowledgeable sources on wholesale distribution: Alli Ball from Food Biz Wiz, former Bi-Rite Market grocery buyer and Joshua Dusk, Aftersales Manager at Counter Culture Coffee (CCC). "

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Effective coffee packaging balances freshness, durability, sustainability, and presentation. By tailoring your packaging design and materials to your product type and distribution needs, you can protect quality, appeal to your target audience, and strengthen your brand’s reputation.

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"Ordering Coffee Efficiently: ✔ Use 5-digit reference numbers to specify the coffee and packaging size (50 LB Gem box, 22 LB Crown Jewel, or full-sized bag). ✔ Check for confirmation emails from Outbound and your warehouse to verify your order. ✔ Read your invoices carefully, paying attention to bag sizes. ✔ Review contracts and shipping terms before placing an order."

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"Transportation is an essential but frequently overlooked part of the coffee industry. For roasters of all sizes, overland freight is a key factor when considering location, pricing, and risk tolerance. Unless a coffee business is lucky enough (or savvy enough) to be located immediately adjacent to coffee production, transportation must be factored into the equation. LTL freight in specific is defined as the transportation of freight taking up anything less than a full trailer or container, literally “less than truckload.” This is in comparison to FTL (full truck load), meaning that the full trailer is occupied by one consignee or receiver of the freight."

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