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Education + ResourcesEditor’s note: This article first appeared in Roast Magazine, and is reprinted here with permission. The original article can be viewed and downloaded here, graciously provided courtesy Roast Magazine. Exchange...
In the Third Wave coffee market, where the unique qualities of the producer, region, and altitude are popular to tout, the specialty coffee industry has contributed to a romanticized story of how coffee is sourced. The storyline which most consumers understand as ‘direct trade’ follows a roaster spending a significant amount of time searching for […]
