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C Market: Support the Resistance
C Market: Support the Resistance This week in macroeconomics, the US Labor Department reported the smallest gain in non-farm payrolls, a key indicator of economic well-being. Considering the overall slowdown in the American economy in the first quarter as evidenced by reported downturns in retail...
Coffee Fest Dallas & Happy Hour with Royal Coffee, Inc.
Spring has sprung and we find ourselves traveling again to the Southern Part of the United States. This time, we prepare ourselves for yet another excursion to the Lone Star State to meet with friends old and new. Did you know that the name Texas is derived from Tejas, the word for friends in the...
The People Who Live on the Hill
The People Who Live on the Hill by Melissa Holland An old friend of mine from Oakland recently married a woman from Brazil. They lived in Rio de Janeiro with her son from her first marriage for a couple of years, until last year when he brought them both to live here in the East Bay. He has...
C Market: Spring Back, Smack Down
C Market: Spring Back, Smack Down by Kevin Morales This week in global finance the US Federal Reserve stated that it perceived economic growth to be on track as home sales rose and hiring improved, renewing its commitment to raising interest rates. The dollar continues to firm up, nearing parity...
Keep on Truckin’
Keep on Truckin' by Evan Gilman As importers, we deal intimately with the comings and goings of coffee. The journey from our warehouse to yours is the last leg we see with great detail. We are more than happy when the coffee gets to you without incident, and less than surprised when the coffee...
Yemen Mocca Sanani: Bob’s Salient Travelogue
Editor's Note: This article was updated September 15th, 2022. In an interview, Royal Co-founder Bob Fulmer was once asked, “If you were to die and come back as a drink, what drink would you be?" He responded, “Yemen Mocca Sanani, roasted full city, made fresh and strong.” You can check out our...
Pluma Real, Mexico Video
Pluma Real, Mexico Video https://vimeo.com/101548289 Click here to discover our offerings from Pluma Real
Past Crop Coffees Part 1: Roasting
INTRODUCTION Every year in late winter and early spring, all US Roasters face a “time” where there are few freshly harvested coffees to refill their stocks. It is a waiting game familiar to everyone in the industry. During this time, many Roasters may wonder, “Did I buy enough coffee to get me...
Catracha Pre-Ships are Here: A Cupping Report
Catracha Pre-Ships are Here: A Cupping Report Here in Emeryville, we are starting out on another exciting season of coffee arrivals. Aside from promising pre-shipments and early arrivals from Ethiopia, our friends in Honduras are sending us some very special coffees. As part of our ongoing...
Optimism in the City of Eternal Spring
Working as a tour guide in China, Yunnan was the destination that tourists and staff looked forward to visiting the most. I suppose that Yunnan’s capital being dubbed “The City of Eternal Spring” made it an easier sell. The province is considered one of the most diverse in the country. It contains...
How is Climate Effecting the Spread of Leaf Rust?
How is Climate Effecting the Spread of Leaf Rust? by Kevin Stark Editor's Note: This is part of a continued series on our commitment to the Catracha Quality Project. Look for further articles and for the arrival of these coffees in the coming months. We have a few of these coffees available SPOT...
Green Coffee Analytics: Relevance to Roasters, Buyers, and Producers – Part I: Moisture Content and Total Water Activity
Download the printer friendly PDF here Most coffee professionals on the buying, roasting, and brewing side of the industry understand and value sensory analysis of coffee. Cupping a coffee, after all, is the single most common and effective way to decide if a coffee is worth purchasing, or if a...
ASOBAGRI, Guatemala Video
ASOBAGRI, Guatemala Video https://vimeo.com/101548290 Click here to discover our offerings from ASOBAGRI
Finca La Amistad, Costa Rica Video
Finca La Amistad, Costa Rica Video https://vimeo.com/101548291 Click here to discover our offerings from Finca La Amistad
Cooperativa Palmares, Costa Rica Video
Cooperativa Palmares, Costa Rica Video https://vimeo.com/101564803 Click here to discover our offerings from Cooperativa Palamres








