Here are some highlights of what the Crown is getting into this summer while the finishing touches are placed on our new building. Be sure to check out our Events Page frequently for new listings.
Intro to Green Coffee Buying & Buildout Tour of the Crown (in Uptown Oakland) – $65
Thursday, July 19, 10am – 12pm
Intro to Green Coffee Buying will provide students with an introduction to the global coffee trade and equip them to manage their purchasing decisions effectively. New to buying coffee? Looking to learn industry best practices? The course is highly recommended for anyone, experienced or not, who is thinking about or currently buying green coffee. The class includes an overview and detailed discussion about Coffee Production, Supply Chain Logistics, The C Market, Exporting and Importing, INCOterms, and Green Coffee Sourcing Strategies. It is followed immediately by a walking tour of the upcoming Crown facility, currently being built out.
Free Royal Coffee Public Cupping (at Bay Area CoRo in Berkeley, CA) – FREE
Friday, July 20th, 10:30am – 12pm
Join us for a free cupping of our latest arrivals in Berkeley’s beautiful CoRo cupping room!
Intro to Roasting (at Bay Area CoRo in Berkeley, CA) – $475
Thursday, July 26th, 9am – 4pm
Friday, July 27th, 9am – 12pm
Intro to Coffee Roasting offers a comprehensive introduction to the craft of roasting. Over the course of two days, students will be exposed to crucial concepts that will shape their experience and provide the tools to practice both sample and production roasting safely and successfully. The class includes multiple tastings of the work performed as well as plenty of hands-on roasting time. Lunch is included on Thursday.
Green Coffee Analysis: Theory & Practice for Roasters (at Bay Area CoRo in Berkeley, CA) – $150
Thursday, August 9th, 2pm – 4pm
This class lays the groundwork for thorough understanding of green coffee quality, and is a must for roasters and green buyers. Course work will move beyond simple analyses methods to highlight specifics of how a coffee’s physical quality affects global trade, roasting methods, and flavors. Split into 3 parts, dedicated to examining the intricacies of a coffee’s density, screen size, and moisture content / water activity, each section involves an examination of the impact on quality and roasting and includes an accompanying tasting.
Free Crown Jewel Public Cupping (at Pulley Collective in West Oakland) – FREE
Thursday, August 16th, 2pm – 4pm
Join us for a free cupping of our latest Crown Jewel selections! We’ll be showing off some of our favorite coffees from mid-summer, featuring Kenya, Ethiopia, Colombia, Papua New Guinea, Guatemala, and more!
Culture, Conflict, and Coffee: Tastings from Uncommon Origins Paired with History You Haven’t Heard (at Blue Bottle in Culver City, Los Angeles) – FREE
Saturday, August 18th, 3pm – 5pm
We’d like to explore a little about why the roasted seed of a fruit, cultivated in diverse conditions, holds such a beloved place in our memories and daily routines. We’ll be dusting out the under-explored corners of coffee history. Tasting flights include both traditional and innovative preparations from around the globe to accompany the discussion, and you’ll most certainly come away having tried something you’ve never even heard of before. We are thrilled to be partnered with Blue Bottle Coffee for use of their beautiful cafe in Culver City, in proximity to CoffeeFest Los Angeles.
Coffee Trivia Night / Grounds for Health Fundraiser (at Awaken Cafe in Uptown Oakland) – $10 buy-in, plus optional donation
Thursday, August 30th, 7pm – 9:30pm
Join us for a Grounds for Health Fundraiser with our hosts Awaken Cafe in Oakland for Coffee Trivia Night!
We have so many AMAZING prizes lined up with donations from Grounds for Health, Equator Coffee, Ritual Coffee, the Crown, and more. Awaken will have their bar stocked with beer and wine available for purchase during the event.. We’re so thrilled to have such awesome sponsorship partners for this super fun event, and hope to raise some funds and awareness for the great work at Grounds for Health.
Teams of 3-4 are encouraged, no more than 5 per team, please. You’re also welcome to come on your own, we’ll help team you up with other independent attendees if you like!
Advanced Roasting (at Bay Area CoRo in Berkeley, CA) – $475
Thursday, September 13th, 9am – 4pm
Friday, September 14, 9am – 12pm
The Crown’s Advanced Roasting course offers an array of tools to equip roasters to dramatically improve their coffee skills. Integrating green coffee analytics will focus on applying numerous stylistic approaches during roasting. Students will become familiar with both popular and uncommon roasting approaches, followed by hands-on instruction that will equip each student to make informed choices while roasting coffee. Day one will also cover the basics of identifying success and mistakes in roasting technique such as baking, underdevelopment, and scorching. The second day of class will involve plenty of cupping to evaluate the coffees roasted on day one, and what effect each style has played in the sensory quality of the final roast. Be prepared to slurp! Lunch is included in Thursday’s tuition.