Sensory Games At Coffee Champs In Knoxville & Austin

Coming to the U.S. Coffee Championships in Knoxville and Austin? Swing by our booth for a chance to win a Crown Jewel.

Boggle your mind with coffee experiences designed to delight your senses and destroy your biases. Whether it’s the color of your cup, the context of its neighbors, the style of roast, or the size of the beans, so many things affect our perception.

Our Sensory Games will expose you to a number of our Crown Jewel coffees – distinctive selections accompanied by analysis and commentary available in 22-lb ready-to-ship boxes.

Your participation entitles you to a raffle ticket to win one of five Crown Jewels we’ll ship for free anywhere in the US.

Only one way to win a Crown Jewel. See you in Knoxville and Austin.

Written by The Crown

The Crown: Royal Coffee Lab & Tasting Room is Royal Coffee’s specialty coffee hub in uptown Oakland. Since opening in 2019, The Crown has offered hands-on classes, workshops, and expert consulting for coffee enthusiasts and professionals—from green-bean sourcing to roasting. Whether you’re refining your cupping technique or honing your buying strategy, The Crown is where the craft of specialty coffee comes to life.