Have you ever paused to think about all of the amazing countries growing coffee where the equator passes through? The most obvious, Ecuador, might not be the first to come to mind. Ecuador is one of the more elusive coffee origins, likely the result of a high cost of production, which makes it more difficult to compete in a global market. A producer’s survival here depends on an ability to make a premium to cover the higher costs of labor. William Leon, who holds a masters degree in agronomy, has been working on ways to capture quality premiums with a group of producers from the community of San Miguel de Conchay within Limon Indanza who are organized collectively using the name Nuevos Horizontes. William discovered the potential for quality among the group when all four samples that he submitted to a national competition ranked in the the top ten, including one sample that took first place. Through a model of collaboration, William has been able to use this momentum and organize this traceable community blend with a vibrant regional profile. This lot comes from small farms where each producer has their own micro-mill to carefully harvest cherries, depulp, ferment, wash and gently dry the parchment on raised beds. William and the Nuevos Horizontes group also work with CaféExporto, which provides crucial logistical support for things like warehousing and preparing coffee for export to the international market, which provides better income for everyone to reinvest in their farms and strengthen their families’ livelihoods.