Colombia Caicedonia Rigoberto Herrera “XO” Natural Crown Jewel was grown on the Potosi farm in Caicedonia, a town in Colombia’s Valle del Cauca department. Potosi was the family’s first finca, established in 1930 when Israel Correa and Carmen Rosa Vega, the Herrera’s grandmother, emigrated from the department of Antioquia. Frequently recognized by the brand Cafe Granja la Esperanza, brothers Luis and Rigoberto Herrera are the 3rd generation proprietors of a small group of farms in central Colombia, exemplifying the stewardship undertaken by their father, who first diversified their coffees to include Yellow and Red Bourbon, Caturra, and Typica back in 1945. The brothers have also embraced innovation at their wet and dry mill to reduce water and fossil fuel consumption. Beyond coffee, the brothers focus on creating gender balance in the workforce, dignified wages, and educational opportunities for workers and their children.