Have you ever paused to think about all of the amazing origin countries that the equator passes through? The most obvious, Ecuador, might not be the first to come to mind. Ecuador is one of the more elusive origins, likely the result of a high cost of production, which makes it more difficult to compete in a global market. A producer’s survival here depends on an ability to make a premium to cover the higher costs of labor. This is the strategy taken by José Francisco Jiménez and his wife Berta Chamba, who cultivate coffee along with limon, orange, banana, and guava trees on two farms called Las Aguacoras and El Guayacan. José Francisco and Berta focus on quality, which was recognized with top 10 finishes in the Golden Cup and the Best of Loja coffee competitions. The entire harvest is meticulously handpicked by José Francisco, Berta, and a handful of employees. José Francisco and Berta depulp, ferment, wash and gently dry their coffee on raised beds at the farm. The finished parchment is stored until it is time to mill and export.