Price $4.82 per pound
Bag Weight 132.43 lbs
Flavor Profile Lime, rose hips, melon, caramel, clean
2400 producers organized around Titiri Primary Cooperative
Indigenous heirloom cultivars
Aleta Wondo woreda, Sidama zone, Southern Nations, Nationalities, and People’s Region, Ethiopia
Fully washed and dried on raised beds
October - December
Titira is one of the primary cooperatives belonging to the Sidama Coffee Farmers Cooperative Union (SCFCU), one of Ethiopia’s largest and best-known exporting organizations. SCFCU is robust; there are 53 member cooperatives in the union and over 80,000 member households throughout the Sidama Zone. Harvest in Sidama occurs slightly earlier than in the more southern zones of Gedeo and Guji, and as a result the fully washed lots from here are usually the year’s very first top quality arrivals from anywhere in Ethiopia.
Titira carries out activities that often go unnoticed but are crucial for small farmers, including training for best organic practices and investing in basic infrastructure needs like road improvements and establishing local warehouses. SCFCU focuses on establishing a certification process for local cooperatives, creating micro-credit for producers and investing in social programs on a larger scale. Environmental training programs, healthcare initiatives, life insurance, and educational opportunities are just some of the ways SCFCU strives to improve the quality of life for coffee producers and their families.
There are 2400 active (contributing) farmer members belonging to the Titira cooperative. Farmers in this area are truly smallholders, averaging less than a hectare of coffee cultivation each, in which they also produce vegetables for the household and local sale.
Cherry is delivered daily to one of Titira’s two processing sites, located in the Balesto and Titira kebeles (municipalities), within the Aleta Wondo district. At each processing site cherry is sorted, depulped, and fermented overnight in water, which is replenished multiple times during the fermentation period to ensure clean, white, and contaminant-free parchment. Titira employs over 150 people at the station to oversee the constant maintenance of both parchment, and cherry drying in the case of natural processing. Once fully dried and cured, final milling for export is completed at the Union mill in Addis Ababa.
Titira was founded in 1975 and functioned independently, as did many coops and processing groups back then, for lack of a greater export network. This lasted until the late 90s and relied largely on a system of local collectors and buyers, who would then deliver consolidated cherry to processors or export auctions. The formation of cooperative unions in Ethiopia allowed for voting power and higher farm returns from the direct exportation that unions would be capable of. Certifications, as well, easily earned through the organic methods of Ethiopia’s smallholders and a conscious business plan, could be secured for price protection and marketing purposes, helping vast populations of smallholders gain small but meaningful leverage in the global marketplace that remains to this day.