Thinking About Commodity Coffee Can Help Us Understand the Specialty Industry.
What can we learn from Vietnam, a rarely-mentioned, yet major coffee producing origin?
This talk is designed for those who wonder about the cultural significance of less commonly considered coffee origins or places often relegated to the commodity coffee sphere.
Vietnam is the second largest coffee producer in the world yet rarely enters industry-wide conversations about promising (or prospective) origins, agricultural initiatives, or flourishing local coffee cultures. There are myriad ways we can understand Vietnam as an origin, but this talk focuses on why thinking about commodity coffee can help us understand the specialty industry.
Sarah Grant addresses the cultural politics of industrial coffee production and recent climate change research on robusta in the context of emerging specialty coffee initiatives and why a holistic understanding of coffee in Vietnam matters for the industry in general.
About the Presenter:
Sarah Grant is Assistant Professor of Anthropology at California State University, Fullerton. Her research examines Vietnam’s rapid rise in the global coffee industry and cultural notions of risk, quality, and sustainability. She is currently working on a book manuscript based on this long-term research. Her next project explores the intimate relationship between fertilizer, coffee, environment and politics with the goal of creating a collaborative platform for social scientists and natural scientists to better understand fertilizer production, use, and implications.
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