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Parallels & Challenges: American Dairy Farmers and Global Coffee

October 4, 2019 @ 4:00 pm - 6:00 pm

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Join the founders of Straus Family Creamery and Royal Coffee for a conversation on the obstacles faced by the dairy and coffee industries.

The producers of these daily staples have more in common than you might think. In Kenya, the average age of a coffee farmer is 60 years old and, in the U.S., the average age of a dairy farmer is 59 years old. Worldwide, the coffee farmers are seeing the next generation abandoning farms for cities, thanks to dismal prices and environmental challenges like coffee leaf rust which is exacerbated by the undeniable impact of a changing climate. Similarly, the number of dairy farms in the country dropped by 40% from 2002 to 2017, according to the U.S. Department of Agriculture.

Can young people become interested in farming again? How can they continue to produce a specialized agricultural product in the face of industries that reward homogeneity and economic scale? How can farmers implement sustainable farming practices, protect the environment, and be economically viable?

Join us at The Crown for an in-depth discussion on these parallel challenges and the lessons learned from the organic dairy farming community in Marin and Sonoma Counties with pioneers in sustainability in their respective industries: Albert Straus and Bob Fulmer.

We’re hoping to take as many questions as possible from the audience. If you’re curious to know more and have a specific question, please send it in advance to: thecrown@royalcoffee.com

Affogatos: Straus Organic Ice Cream & Crown Jewel Coffee Tasting

We will serve Straus Family Creamery super premium vanilla bean ice cream, topped with a shot of world-class espresso made with Royal Coffee’s top shelf Crown Jewel offerings during the event.

Grounds for Health Charity Raffle

Enter the Grounds for Health Charity Raffle at the event for a chance to win a gift pack of coupons for Straus Family Creamery organic dairy products and gift certificates for coffee courses at The Crown. All raffle proceeds will go to Grounds for Health, a non-profit organization dedicated to reducing rates of cervical cancer among women in the coffee lands around the world.

About the Presenters:

Albert Straus, Founder/CEO of Straus Family Creamery

Albert Straus has been a leader in sustainable organic farming practices for many decades. With the aim of creating a replicative, viable model which reflects the true costs of production and promotes responsible land stewardship and practices, he offers small-scale family farms in Northern California more stable prices and predictability in a changing organic milk market.

Albert is a strong advocate for organic, non-GMO dairy production, environmental stewardship, and family farms. He has led the movement for organic farming practices and small-scale organic dairy farms demonstrating the demand for organic dairy milk, prioritizing collaborative relationships and innovative environmental leadership. The Straus Dairy Farm became the first certified organic dairy farm west of the Mississippi River in 1994, and, in the same year, he founded the creamery – the first 100% certified organic creamery in the United States.

At the Straus Dairy Farm, Albert has invested in climate-positive dairy practices. Implemented together: carbon farming, anaerobic (methane) digesters, renewable energy, on-farm composting and electric farm vehicles, can potentially create a pathway to a carbon-neutral dairy system. At the creamery, a wide range of sustainable practices are implemented from resilient packaging to 100% renewable electricity to an extensive water reuse system, among other innovations.

Albert has been recognized internationally for his substantial environmental accomplishments. Under his leadership, Straus Family Creamery was honored with Ecovia Intelligence’s 2018 international Sustainable Food Award in the Sustainability Pioneer category. In April 2019, The GrassFed Exchange honored him with the Innovative Producer award for his forward-thinking practices on his dairy farm. For more info, visit www.strausfamilycreamery.com, Facebook, Instagram, Twitter, and LinkedIn.

Robert Fulmer, Co founder/President of Royal Coffee, Inc.

Robert Fulmer’s coffee career began in 1976, working at TCM Reconditioning, cleaning coffee damaged in transit. In 1978, he cofounded Royal Coffee with Pete McLaughlin in Emeryville, California and began buying the best arabica coffee available from local importers. In 1982, Fulmer began importing container loads from origin and expanded warehousing, delivery, risk management, and coffee education services. Right around this time, his business partner Pete McLaughlin met with a handful of coffee industry players to write the first draft for an industry trade organization which would later become the SCAA. Throughout the 1980’s and 90’s, Royal helped to usher in the specialty coffee revolution on the West Coast which has now spread to all corners of the globe.

As a charter member of the SCAA, Fulmer served on the Conference Planning Committee held at Moscone Center in the year 2000. He was the co-chairman of the SCAA Fair Trade Task Force. Today, he sits on the board of directors of Grounds for Health, an organization dedicated to screening and prevention of cervical cancer in coffee-growing communities. With Helen Nicholas, Max Nicholas-Fulmer (his son, and current CEO of Royal Coffee, Inc.), and the help of over 50 key employees, Fulmer continues to finance and guide Royal Coffee, including The Crown: Royal Coffee Lab & Tasting Room, warehouses in Seattle, Houston, Madison, Shanghai and the Oakland, CA warehouse, a 90,000 square foot “candy store full of the best coffees from around the world”.

About Grounds for Health

Since 1996, Grounds for Health has worked in Latin America and Africa to address one of the most significant disparities in women’s health globally. Cervical cancer is a nearly 100% treatable disease, and yet in the next 15 years it is expected to kill six million women – 90% of whom will live in developing countries. We specialize in working in communities that represent the base of global supply chains such as coffee, tea, cut flowers and cocoa. We are a mission-driven, international non-profit organization, born out of and with enduring ties to the coffee industry, and focused on increasing coverage of cervical cancer prevention services.

Visiting the Crown

We cannot wait to host you in our Tasting Room, at the Cupping Table or for a Coffee Course.

One of the special things about The Crown is that we are located in the heart of Uptown Oakland – a veritable paradise for coffee lovers & foodies alike. However, parking is limited in the area, and we highly encourage public transportation or ride sharing. Below are some resources to help you plan your visit.

For more information on visiting The Crown, please click here: https://royalcoffee.com/visiting-the-crown/


October 4, 2019
4:00 pm - 6:00 pm
Event Category:


The Crown: Royal Coffee Lab & Tasting Room
2523 Broadway
Oakland, CA 94612 United States
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