Royal Coffee is proud to present the Crown on the Road, a series of free events anticipating the opening of The Crown: Royal Coffee Lab & Tasting Room.
Join Royal Coffee, Café Granja La Esperanza & Groundwork for this meet the producer event. Cafe Granja La Esperanza is an award-winning, quality-focused, sustainably minded group of coffee farmers from Colombia.
Attendees will have the chance to hear more about this incredible organization, taste some exciting cultivars and hear Groundwork’s Director of Coffee, Steven Lee’s experience in Colombia and beyond.
Geisha Buenos Aires
Geisha Natural Las Margaritas
Sudan Rume Natural
Excited about this event? Check out all of our Crown on the Road Series here.
About the Presenters
Max Nicholas-Fulmer, Royal Coffee, Inc.:
Max has coffee in his blood. He has been travelling to origin since age 5 and has never held a non-coffee industry job. Max celebrates the full spectrum of the flavor wheel and strongly believes that all coffee has a home. He is the CEO of Royal Coffee, Inc. with a special focus on sourcing the coffees of Indonesia, Colombia, and Ethiopia.
Felipe Paz, Café Granja La Esperanza:
Felipe is an Economist with vast experience in the food supply chain. He belongs to the Herrera family which owns and operates Café Granja La Esperanza in Colombia. Since 2013 he has served as the Marketing and Sales Director for the group. Like the entire organization, he strongly embraces the core philosophy of Café Granja: always strive to seek the difference. This guiding principle distinguishes Granja from the rest of the specialty coffee market and they are proud to offer the world unique and exotic coffees.
Steven Lee, Groundwork Coffee
Steven Lee began his coffee career in 1996 as a barista at Peet’s Coffee in the San Francisco Bay Area. After spending a number of years in the Training & Education Department of Peet’s, he moved on to help open the Roasting and QC Department at Intelligentsia Coffee’s Los Angeles Roasting Works, where he developed his love for the craft of roasting. Since then Steven has worked on a number of consultancy projects, and has served as a judge for international coffee competitions. He is currently a Certificate Holding Lead Instructor for the SCAA, which allows him the opportunity to teach, help others, and have meaningful conversations about coffee; something he actually enjoys. In addition to that, Steven serves on the Roasters Guild Executive Council and is the Vice Chair of the Educational Pathways Committee for the SCAA. Steven currently holds the position of Director of Coffee Quality and Education at Groundwork Coffee in Los Angeles where he spends his days cupping coffee, writing educational programs, and figuring out better ways to make coffee brown.
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