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Empowering Producers with World Coffee Research

May 2, 2019 @ 4:00 pm - 6:00 pm

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Join us for a talk about how we can empower coffee producers by getting them access to new agricultural research.

During this presentation, Greg Meenahan, Partnership Director for World Coffee Research, will describe and explain five primary tactics developed together with industry leaders and experts. WCR has developed a strategy designed to dramatically increase producer profits, particularly those producers without access to agricultural R&D. Tactics include breeding high quality, high yielding, disease resistant varieties of coffee; the International Multilocation Variety Trials, the Global Coffee Monitoring Program, and other programs that get farmers access to the agricultural technologies they need to be successful. Join us to learn more about the work that WCR is doing throughout the coffee growing world!


You can also join Equator Coffees on the evening of May 1st for a talk on Sustainability in Coffee, also presented by Greg Meenahan.

May 1st


222 2nd Street

San Francisco 


About the Presenter:

Greg Meenahan

Greg is the Partnership Director for World Coffee Research, the world’s first global, collaborative agricultural R&D organization for coffee. A communications and fundraising expert, Greg’s career has been focused on removing barriers to human potential and economic stability. World Coffee Research was the first organization to bring widespread attention to the fact that coffee is an orphan crop: grown in poor countries, consumed in rich countries, and under researched in both. With some of the most vulnerable people on the planet growing one of the most vulnerable crops on the planet, it became clear that agricultural R&D could lift millions out of poverty, and could prevent many from falling into it. Since its foundation in 2012, World Coffee Research has formed collaborative partnerships with industry leaders, coffee organizations, NGOs, and governments to execute applied R&D for genetic improvement and agronomic advancements for coffee. Greg is coordinating the global, precompetitive support for this effort.


May 2, 2019
4:00 pm - 6:00 pm
Event Category:


The Crown: Royal Coffee Lab & Tasting Room
2523 Broadway
Oakland, CA 94612 United States
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