Now that The Crown: Royal Coffee Lab & Tasting Room in Oakland, California has opened, we felt it was appropriate to highlight the professionals, artisans, and designers who helped to bring our vision to light. Read all about The Crown on our blog here. Steve Shada and the team at Shada Design joined the project quite late in the game to build our one-of-a-kind cupping tables and mobile espresso machine carts. What we expected to be a fairly simple project turned out to be quite involved. As green coffee importers, we knew we had to get the cupping tables just right. If you ask us, it was worth every email. Join us for a tasting at The Crown and we think you’ll know why we put in as much work as we did.


Hi Steve! Please introduce yourself.

My name is Steve Shada and I am the president of Shada Build & Design, Inc. We are a mid-sized design and build company specializing in the design and fabrication of interiors and furnishings. Our company consists of 10 talented and dedicated employees including administrators, designers, fabricators, finishers and installers. As a recovering artist and curator, I take great pride in pursuing difficult and complex projects. I have been designing and building furniture and interior millwork for over 20 years in both the San Francisco Bay Area as well as New York City.


Shada Designs The Crown

How did you get involved with The Crown: Royal Coffee Lab & Tasting Room?

We had worked on another project with Studio Terpeluk and they introduced us to the project.

What is your role with the project?

Our crew engineered, fabricated and finished the various coffee carts for the project. These included the Cupping carts that will be used for tastings and demonstrations, an Espresso cart, as well as the Mod Bar cart.


One of Six custom and movable cupping carts being used at The Crown for the 2019 Prep Rally Event


How would you describe The Crown: Royal Coffee Lab & Tasting Room?

The Crown project has been a wonderful collaboration. Everyone that we worked with on the project was eager and willing to collaborate on problem solving. Studio Terpeluk had a clear idea of their design intent and were very helpful in working out some of the engineering challenges we encountered. We are very proud to have been a part of the project and are especially thankful for The Crown working with Oakland based companies like ourselves. It is very refreshing to see a company dedicated in supporting the local craftspeople in their area and investing in the community.


Cupping Glasses The Crown Shada Carts

Have you ever done a coffee project before? If so, can you share?

We have done several projects that are somehow coffee related including coffee shops and cafes like Abraço in Manhattan as well as coffee bars and stations in restaurants such Protégé in Palo Alto.


Shada Designs Meeting

What’s been the biggest challenge of designing & building the coffee carts?

Although the carts look fairly simple on their exterior, each is constructed of several pieces and components. Given the weight of what would be stored and transported in the carts, each one had to be built to withstand daily use and exposure to hot liquids.


What’s been the biggest surprise of designing & building the coffee carts?

The level of research and engineering required to make each of the carts meet the design intent and also be functional was unexpected. The carts needed to be stable and secure and also remain mobile. We had to calculate the expected weight along with how it would be distributed within each cart to make sure they would be operable and maintain the design as specified by the architects. This was greatly complicated by the fact that each cart would have hot liquids on them and some would have a significant amount of water stored in them that would slosh around as the carts.


Shada DesignsAimee Inoyue, AKBD Technical Designer & Sasha Reynolds, Office Manager of Shada Designs.

What is the best way for people to contact you?

We can be reached at admin@shadadesign.com or by phone at 510.858.7303