This coffee is sourced from family-owned farms organized around Cooperativa dos Agricultores Familiares de Poço Fundo e Região (COOPFAM) an association located in Poço Fundo in the state of Minas Gerais, Brazil. The group was formed from a collective desire to improve the living standard of farmers, and to reduce poverty and emigration. In 1991, seventy-six families united to form the cooperative, determined to increase the productivity of their small plots and sustain the quality of family-oriented agriculture in the region. COOPFAM has been Fair Trade certified by Fair-trade Labeling Organizations International (FLO) since 1998 and began exporting to the United States in 2003. Coffee from COOPFAM producers was served at 2014 World Cup venues throughout Brazil.