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Every year around this
time as we get near the end of our stocks of Central American coffee I
repeatedly offer and remind my clients that excellent washed mild coffee(s)
from the southern hemisphere are at their prime. Ask your salesperson for a
sample or try a batch of bright, sweet, and balanced northern Peruvian coffee,
your blends and brew will taste the better for it!
Peru
was the first country that I had ever visited in my coffee trading career where I actually had to drive down to the
coffee lands. A point that I always
fondly recall as I look at past photos of me in a winter wonderland that seems
more fit for Lake Tahoe in winter than Peru in August! With Peru being the largest producer of Fair Trade and
Organic coffee in Latin America, if not the
coffee growing world, Royal has a large and diverse group of exporters and
cooperatives that we partner with to bring this well known origin to the
roaster community. One such group that
we have grown with over the years is Cooparm. I decided that it was time to learn a bit more about Cooparm so that
Royal and the roasters that have been supporting this group could better
understand how a mid-size cooperative manages to bring to market exceptional coffees. 
Cooparm, which is an acronym for Cooperativa de Productores
Agropecuarios Rodriguez de Mendoza, has its central cooperative offices in the
town of Mendoza. The closest airport to Mendoza
is in the coastal town of Chiclayo. I could see from the map that there would
most definitely be a drive involved in my journey to Mendoza. I learned of the concept of “Peruvian”
hours over ten years ago on my first journey to this deceptively large South
American country. Whenever I asked
“cuantos horas mas” (how many more hours) the vague response was always “tres o
cuatro horas Peruanas” (three or four Peruvian hours)! I’m still not certain of the formula but they
are definitely more than 60 minutes. I
knew full well having had a quick perusal of the map of Peru that this current
jaunt would have me reciting Robert Frost's famous line from “Stopping by
Woods on a Snowy Evening”: and miles to go before I sleep, and miles to go
before I sleep. What was to be a 13 hour
journey ended up taking two days as we encountered an unexpected road closure
between the towns of Bagua Grande and Pedro Ruiz. This unexpected turn of events presented me with the opportunity to visit a coop located in
Bagua Grande as well as the dry mill/processing center that the Bagua Grande
coop uses for this service. Bagua Grande
coop is one of the oldest cooperatives in northern Peru and they have had their share
of challenging times. It ended up being
quite an opportune moment to visit as the coop was having their monthly general assembly
meeting.

After an impromptu
visit in front of the assembly members we took a quick tour of the offices and
the coffee lab (under construction). We
then proceeded to the Rainforest Trading dry mill. We had the pleasure of an impromptu tour
there and were invited to cup a few samples. Rainforest provides service for
over a dozen groups and by the looks of the stuffed warehouse they seem to be
well positioned in the dry-milling and export service segment of the
market. It was on the cupping table that
it became clear to me why Royal and I prefer to bring along Cooparm and other
northern Peruvian cooperatives' coffees. The Bagua coop coffees seems to have the slightly “fruity” note that
for me is not what I look for in northern Peruvian coffee. This “fruit” note in
the coffee can be the result of many factors, but usually has something to do
with the lack of thorough drying and perhaps an inconsistent moisture content
of the parchment being received either in the main Coop warehouse or at the dry
mill. It is not an unpleasant flavor
experience but for me personally it does not exhibit the best qualities that
strictly high grown Peruvian coffee(s) can have. We thanked our host for their
time and for educating us about their coffee and cooperative and hit the now
open road for a late night adventure drive to our destination for the evening,
San Juan de la Frontera de los Chachapoyas.

After a sleepless evening in Chachapoyas that had me
thinking that the local roosters are mad as they choose to crow at 3 am in the
morning, we departed at dawn and arrived in Mendoza around 9 am. The central offices of Cooparm are very well
organized. In addition to the management offices and the main warehouse for
parchment gathering, the central offices also house a computer lab that
provides training for all members and their children (one full time person), a
credit union for paying out members on their coffee deliveries and extending
credit to members in non-harvest time (three full time people), a technical
assistance agronomist department that provides information, regional classes,
and educational seminars for the 913 farmer members at the central office and in
their communities (5 full time people). This location also housed the roaster for Cooparm’s fledgling roasted
coffee business and provides a meeting place for the various committeees (Women’s, Educational, Income Diversification, to name a few). They also had a stash of some export quality coffee that made a delicious cup that I
was in dire need of! We headed out to visit the approximately 300 person town of Shucush. There are 36 registered Cooparm members in
this town and I had the pleasure of meeting Jose Waldo Munoz Montano.This town also is the location of the Women’s Committee
nursery. Here, in addition to coffee, members can request
seedlings of various plants and trees that can be grown and used for herbs, medicinal purposes, and shade. The highlight of the day for me was our main
meal with Edilberto Saavedra and his son, Nilser Saavedra. This home cooked meal by Nilser all came from
their land with the exception of the rice.
Edilberto is 80 years young and told me the secret to his
longevity was knowing that each day there was work to be done on the farm. He was happy to meet the international buyers
of his coffee that had come such a long way. I thought about the impact Royal, roasters, and the consumers who
support Cooparm have had on keeping families involved in artisanal and diversified
farming as I bounced along the “trocha” (dirt roads) back to Mendoza.
The following day we headed out to meet other members in
various communities. On this day we
trekked (Peruvian hours unknown) to the town of Mashuyaco and visited and stayed in the
community of Nuevo Chirimoto. I was beginning to understand that as a visitor I was also performing an important
function for the central coop. Giving
the producers the opportunity to engage the importers and roasters about where
their product goes and how it is marketed gives them a renewed sense of
satisfaction. This evening as we stayed
out in the community and I really felt that I was in the wild west of the
coffee growing world. This town of almost 1000 people which had no electricity,
a 10 PM curfew, and no sheriff, was what I envision the early traders stumbled upon when they visited places like Antigua in
the early 20th Century. That
evening as we walked in the dark from the center of town back towards Cooparm's
meeting hall I asked where we were planning on sleeping. After a few knocks on town members' doors we
all ended up with a bed for the evening. It was the first time on the journey that I felt the presence of the
United States as my room for the evening was decorated with posters of one our
greatest exports, Hannah Montana. It’s a
small world after all.
The next day we departed as usual very early and made our
way back towards Mendoza. On our journey home we stopped to visit with
a producer and his wife. Tafur Pinedo
and his wife Isabel Colorado who told us firsthand how being a member of
Cooparm has allowed them to make a better life for themselves and their
family. Tafur explained that being able
to borrow around $500 per hectare at low interest allowed him to maintain his
equipment, invest in organic inputs and improve his yields. We enjoyed a cup of coffee that they home
roasted artisan style.
On our last day we had the opportunity to meet with the
representatives of each of the 38 communities that deliver coffee parchment to
the main cooperative. It was very
informative to be included in this type of group meeting as I was able to see
how the decision making process functioned in this organization. One of the most emotional moments of the journey
came when a female delegate explained to me and the guests at this meeting that
she was very grateful to Cooparm for making her realize that she is a valuable
asset to her family, community, and cooperative. This was accomplished by the efforts of the
coop through many of the services and programs that are offered to members in
good standing. The women’s committee which had taught her to care for her
family better, the educational fund which had sponsored her children’s
education, and the computer lab which had empowered her to learn about other
opportunities and to better understand her challenges and the tools to face
them.
I left Mendoza encouraged by my experiences and by
the level of seriousness that Cooparm’s management displays in approaching any
question, thought, or idea a producer member shares. As the most established
cooperative in Rodrigo de Mendoza, accounting for about 30% of the departments'
coffee exports, they realize that to better serve their members and to keep the
multinationals at bay they must pay better prices, provide better services, and
remind the producers that by working together, collectively, they can protect the
cultural and historical lessons of these beautiful northern Peruvian valleys.
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